The $WIVA Treasury is the core component of the $WIVA governance model. Each vertical in the WiV protocal will naturally have a revenue generation aspect to it. All of the revenues extracted from these business segments will go into the $WIVA treasury and the $WIVA holders will vote on how the money is used. At first much of if will be used to reinvest and grow the existing verticals but eventually, as the ecosystem grows and more money is generated the Treasury could be used to reward $WIVA holders through staking, investing into wine assets held in the treasury, investing into NFTs held in the treasury, ect.
Essentially, the $WIVA treasury turns the $WIVA token into an industry-backed token where all $WIVA holders can decide on how to grow the community or allocate capital responsibly.